Sammy oversees communications, social media strategy, and event promotion to enhance the organization’s visibility across digital channels. She is driven by a mission to put family doctors at the center of the healthcare conversation through strategic storytelling and campaigns. By collaborating across departments, Sammy ensures that all the latest news and critical updates reach our physician members.

With expertise in analyzing trends and social listening, Sammy transforms data into actionable insights and engaging content. She is a firm believer in providing an objective and inclusive vision for healthcare advocacy, while maintaining authenticity and professionalism. 

Have a question for Sammy? Email her at