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Everything but love? Why continuous care matters

A recent CMAJ essay by Dr. Diana Toubassi reminds us that love and human connection are the essence of relationship-based care and family medicine. Family doctors across British Columbia know that care isn’t about tests and prescriptions – it’s about the people we care for.

Longitudinal care is about building lasting relationships. It means doctors who truly know your story—your history, your challenges, and your wins. When care is continuous, you’re not just another patient; you’re someone whose whole life is understood and valued.

At BC Family Doctors, we are committed to care that is both evidence-based and deeply personal, ensuring every patient benefits from a relationship that goes beyond the immediate visit.

By supporting longitudinal, relationship-based care, family doctors are defining quality healthcare in B.C.—making sure every interaction includes the warmth and understanding every patient deserves.

BC Family Doctors