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By Drs. Sheryl Spithoff and Tara Kiran
The health care system’s pivot to virtual care during the pandemic has sparked a corporate stampede into primary care.
Virtual care services are appealing – especially to the millions of Canadians who don’t have a family doctor or who struggle to get a timely appointment with the doctor they do have. Who doesn’t like the idea of chatting with a doctor in your pajamas or skipping the waiting room?
But this shift to corporate-driven care also has a dark side. We need to be wary of the consequences.
It creates a system that is driven by profit – one where care is designed to maximize revenue, not health outcomes, and where your health data is viewed as a financial asset. Instead, we need to find ways to improve access and incorporate new technologies in a primary care system that prioritizes patient health.